Sports Authority Elite at Cherry Creek

Denver, Colorado

The Sports Authority, Inc. has seized the opportunity to launch a new brand, S.A. Elite. S.A. Elite is the label of a smaller, more upscale off shoot that will operate alongside the group’s existing stores. Sports Authority has described S.A. Elite as a "small store concept designed to meet the needs of the elite sporting goods consumer while providing a unique and compelling shopping experience." 

Sports Authority chose Naos Design Group as the architecture firm to lead the design of this new brand that debuted in the Cherry Creek Shopping Center in August of 2010 and will be followed by hundreds of stores nationwide.